Special Features

HotChalk's LessonPlansPage.com provides great visibility to an educationally targeted audience.  Educators are the primary users of this site so we provide a prime location for any educational advertising.  During peak months of the school year, we receive about 1 million visitors each month to LessonPlansPage.com and about 5 million page views.  The majority of these users are teachers, along with a large number of homeschoolers, college students in education, parents (women, moms), school administrators, and other educators. This site has been around since 1996, was the first lesson plan website, and is one of the largest sites on the Internet for educators. For all advertising-related inquiries, email us at . For even more extensive reach, you can advertise on HotChalk's LessonPlansPage.com and 50+ other educational properties through our HotChalk Network. You can access the HotChalk Network media kit here (which includes additional information for advertising on LessonPlansPage.com).

Ad Program Benefits:

• A large amount of exposure to a targeted educational audience.
• If you would like to advertise a product or service for only a specific subject, we can do that too (i.e. targeting science kit ads to the science section)!
• Large number of visitors for great exposure (about 1 million visitor sessions per month during the school year and over 5 million page views per month).
• We can use ALT tags and link text below the ad to improve the effectiveness of your ads.
• Newsletter sponsorships are also available to quickly get your message out to a large number of subscribers (about 220,000 subscribers!). These perform very well and are generally in high demand. Plan on booking them as early as possible. More newsletter ad opportunities are available on other HotChalk Network websites.
• Our "advertorials" involve hosting an advertiser's educational article on LessonPlansPage.com. These articles are linked to from every page of the menu under the "Special Features" heading (above left on this page). The article would include links to the advertiser's website, logos, etc. This is a unique option that has performed extremely well for our advertisers! Combine the advertorials with leaderboard, skyscraper, or box ads and a newsletter ad to reach many of our users in a small amount of time!
• Personal login so that you may check the number of impressions and clicks your ads have received in real time.
• Geotargeting, dayparting, and frequency capping is available. That is, we can prevent your online advertisements from displaying more than X times to a visitor and/or prevent them from displaying for Y time period to a visitor.
• We're willing to work closely with you throughout the duration of the campaign to ensure that it is performing to your expectations.
• Just email us at for more information! Don't forget to visit HotChalkNetwork.com for more about advertising on our network properties.

How are you affiliated with the field of education?
I am a teacher.   51% I am a college student in education.   25% I am a parent and/or home schooler.   13% I am a school administrator or other faculty.   2% I am not affiliated with education in any of the above ways.   9%
If you are a teacher, what grade level do you teach?
PreSchool Level   14% Grades K-6   52% Grades 7-9   14% Grades 10-12   12% College Level or Higher   9%
Which of the following do you prefer to find on this site?
Fully developed, ready-to-use lesson plans   68% Brief lesson plan ideas you can build upon   32%
Which of the following groups includes your age?
75 +   0% 65 - 74   1% 55 - 64   5% 45 - 54   16% 35 - 44   17% 25 - 34   23% 18 - 24   26% Under 18   9% Prefer not to answer   4%
Are you...
Male   12% Female   87% Prefer not to answer   2%
What level of education have you completed?
Some HS   7% HS Grad   8% Some College   25% College Grad   25% Post-Grad Work   14% Post-Grad Degree   16% Prefer not to answer   5%
What is your total household income?
$100k +   6% $75k - $99.9k   6% $50k - $74.9k   17% $35k - $49.9k   13% $20k - $34.9k   16% Under $20k   14% Prefer not to answer   28%
What is your occupation?
Senior Management   1% Other Management   2% Professional   39% Technical   1% Sales   1% Administrative   2% Other Employed   8% Homemaker/Full-time Parent   10% Student   30% Retired   1% Not Employed   2% Prefer not to answer   4%
Have you bookmarked this site?
Yes   50% No   50%
In a typical week, about how much time do you spend using the Internet?
20 + hrs.   9% 11 - 20 hrs.   14% 6 - 10 hrs.   24% 3 - 5 hrs.   32% 1 - 2 hrs.   14% Less than 1 hr.   6%
On average, how much time do you spend on this site in a typical visit?
60 + mins.   5% 31 - 60 mins.   14% 21 - 30 mins.   25% 11 - 20 mins.   26% 5 - 10 mins.   16% Less than 5 mins.   13%
How frequently do you visit this site?
Daily   4% Several times/week   14% Once/Week   16% Several times/month   16% Once a month   7% Less than once a month   5% First visit   39%
Please indicate which of the below items you are most likely to purchase online in the next three months? (Please check all that apply)
Books   49% Adult clothing   22% Children's clothing   10% Music CDs   20% Movie DVDs/Videos   16% Groceries   7% Prescriptions/personal care items   10% Home electronic products   8% Household furniture and accessories   5% Sporting equipment   6% Computer hardware   10% Computer software   17% Office equipment and supplies   8% Auto insurance   2% Home owners/renters insurance   1% Airline tickets   20% Other travel products   6% Vacations   10% Do Not Shop Online   36%
Which of the following, if any, activities have you participated in during the past month? (Please check all that apply)
Gone to the movies   59% Purchased a music CD   45% Purchased a video game   15% Purchased a movie video/DVD   45% Attended a concert   18% Attended a play or theater event   23% Attended a sporting event   23% Visited a museum   21% Visited an amusement park   15% Took a vacation   27% None of the Above   16%
Which of the following features would you *most* like to see on LessonPlansPage.com?
A teacher discussion forum   9% A collection of worksheets   52% An online calendar you could check at school and home   5% An online gradebook for use at school and home   14% Internet Scavenger Hunts for your students to perform as a learning activity   20%
In the next six months are you planning on ..? (Please select most correct answer)
Purchasing a new car, minivan or van   11% Purchasing a new truck or sport utility vehicle (SUV)   3% Purchasing a used car, minivan or van   6% Purchasing a used truck or sport utility vehicle (SUV)   0% Leasing a new car, minivan or van   3% Leasing a new truck or sport utility vehicle (SUV)   0% None of the above   67% Rather not say   11%