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Students learn ways foods are marketed towards youth in order to start their own green campaign

Subject:

P.E. & Health  

Grades:

9, 10, 11, 12  

 

Title – Do Something about… Eating Healthy
Day 6: Got Greens?
By – Do Something, Inc. 
Primary Subject – Health / Physical Education
Secondary Subjects - 
Grade Level – 9-12

Do Something about…
Eating Healthy
10-Day Unit

The following lesson is the sixth lesson of a 10-day
Eating Healthy Unit from Do Something, Inc.
Other lessons in this unit are as follows:

 
Day 1: Green Scene
Students learn the benefits of green vegetables and the number of recommended servings
Day 2: Vital Vitamins
Students learn about different types of vitamins and how they function in the body
Day 3: Nutritious Choices
Students examine their eating habits and learn about a balanced diet
Day 4: International Food Day
Students learn the differences in people’s diets from around the world
Day 5: Super-size Me
Students learn about America’s growing obesity and its relationship to portion size
Day 6: Got Greens? (See the lesson below)
Students learn ways foods are marketed towards youth in order to start their own green campaign
Day 7: Getting the Skinny on Obesity
Students learn about the New Food Pyramid and how to evaluate their Body Mass Index
Day 8: Action Plan
Students evaluate their own activity levels and plan ways to add more movement into their lives
Day 9: Fitting in Fitness
Students evaluate how they spend their time and how to include physical activity into their day
Day 10: Green Day
Students plant a garden and/or fix up a community space for physical activity

 

More student resources for this cause are at:
www.dosomething.org/causes/healthy_eating

 

 

Day 6: Got Greens?

Goal:

Students will learn about ways foods are marketed towards children and teens in order to start their own green campaign.

 

Steps:

    1. Warm-up: Ask students to brainstorm as many food slogans as they can. For example, “bet you can’t just one”, “Tricks are for kids”, and “Twix really satisfies you.” Share out with class. Ask students if they ever found themselves singing a jingle.
    2. Explain to students that advertisers market high calorie and unhealthy food to children through techniques that are meant to appeal to young people. Discuss with students why advertisers create a lovable cartoon character such as Tony the Tiger or the Nestle bunny. Personifying the food item with a cartoon appeals to children and helps them remember to ask their parents to pick it up for them . Another technique is to have famous people endorse a product. This technique can be particularly successful with teenagers. You might want to have students think about celebrity endorsements? Although much of the food that is endorsed by celebrities is unhealthy, the “Got Milk” campaign is one of the few that endorse something nutritious through the use of famous people.
    3. Have students bring in empty packages of what they would consider “kids or teen” food. In addition, bring in food advertisements from Sunday newspapers.
    4. Split students into marketing groups to have them analyze the food advertisements and packaging of at least one item. Each group should focus on the following:
      • Is this advertisement or food package meant to appeal to children? How can you tell?
      • How does the food item look on the outside package? Does it look like that in reality?
      • Does the outside package promise any nutritional benefits? How does that compare with the actual nutrition that one receives?
      • Are there any cartoon characters?
      • Do any special prizes come inside? Any special clubs to join?
    5. Finally, have students compare a high sugar cereal with a healthier one. How does the packaging compare? Which one would appeal more to young people? Why?
    6. Encourage students to start their own “Got Greens” marketing campaign. Students can use the advertising techniques they have learned to encourage others to eat green.

 

  1. Reflect: Have students evaluate if they have ever been led into buying a product because of marketing techniques.

Other Activities:

Have students go the supermarket and observe where products are placed. Are they at kids’ eye view? Explain that shopping the outside aisles/perimeter of grocery stores can be where to find the healthiest foods.

E-Mail Do Something, Inc. !

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