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In this marketing lesson, students learn about the different stages and time spans of the fashion cycle


Social Studies  


9, 10, 11, 12  

Title – Fashion Cycle
By – Brenda Best
Primary Subject – Social Studies
Grade Level – 9-12

Concept / Topic To Teach:

    Understanding the different stages and time spans of the fashion cycle.

Standards Addressed:

    MKT8140.014 Explain the use and importance of fashion cycles.

General Goal(s):

    Students will be able to identify and explain the phases of the fashion cycle and its relevance in fashion.

Specific Objectives:

    The student will understand each phase in the fashion cycle while being able to identify different fashions that fit within each of the fashion phases.

Required Materials:

  • Required fashion textbook
  • PowerPoint slides (computer and projection screen)
  • Magazines
  • Scissors
  • Glue
  • Color markers
  • 4-5 small-medium sized poster boards

Anticipatory Set (Lead-In):

  • Show large photographs, around seven to eight, of different fashion models in past trends within our history.
  • Ask students to identify each photograph by describing looks or items that were once fashionable but no longer are.
  • Ask students to further explain these fashions by labeling ones with no prospect of being relived or fashions that are or have a chance or being adapted in today’s market
    • What fashions have you seen before?
    • What fashions have come back into style? If so, has there been a twist on the look? Is it better or worst than before? What would you do different?
    • Are there any looks that look crazy or bizarre now, but not then?
  • Then, have students open their textbooks and follow along in a brief overlook of the chapter section relating to the fashion cycle.
  • From discussion and brief glazing through chapter section, have students discuss what the chapter’s focus areas are.

Step-By-Step Procedures:

  1. Present PowerPoint presentation relating the chapter’s major subject headings including:
    • defining the term fashion cycle:
      • pattern of consumer acceptance of a new fashion
    • identifying the phases of the cycle:
      • introduction
      • rise
      • culmination
      • decline
      • obsolescence.
  2. Afterwards, ask students to break into groups based on a number system assigned to the students by the teacher prior to the activity.
  3. Teacher will review activity instructions with students. Activity requires students to find and cut out photos of trends that would fit into each category of the fashion cycle. On a poster, student will label each of the phases in order in a bell curve as described in the textbook and/or PowerPoint presentation. Then, student will paste photos within the correct phases of the cycle. Student can use textbook for assistance. Student is required to show creativity and cohesiveness.
  4. Students will have opportunity to present their poster boards to the class.

Plan For Independent Practice:

  • Have student complete section summary questions listed in fashion textbook.

Closure (Reflect Anticipatory Set):

  • Teacher will show photos of trends from earlier in class and ask students to identify each trend within the fashion cycle.
  • Review questions from independent practice

Assessment Based On Objectives:

  • Students will define the term fashion cycle and each of the five phases of the cycle in their own words in a paragraph format. Assignment will be turned in to teacher for evaluation.

Adaptations (For Students With Learning Disabilities):

  • Some photos will be precut for easier assembly of project.
  • Provide a photo of the bell shaped curve to assist in the structure of the fashion cycle.
  • Teacher will be available during group activity for assistance or questions.

Extensions (For Gifted Students):

  • Student will, during independent practice, describe in three to five sentences what types of retail stores, i.e. department or budget, would carry clothes within each of the fashion cycle. In addition, explain why the fashion cycle is important to buyers or merchandisers in the fashion industry.

Possible Connections To Other Subjects:

  • Reading comprehension (search and find)
  • Marketing

E-Mail Brenda Best !

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